What does the Privacy and Data Protection Act 2014 aim to ensure?

The Privacy and Data Protection Act 2014 is designed to ensure that organizations handle personal data in a responsible and ethical manner. This means that they must collect, store, protect, use, and delete data in ways that respect individuals' privacy rights and comply with legal standards. The Act emphasizes the importance of safeguarding personal information against unauthorized access and misuse, ensuring that individuals' data is treated with the utmost care throughout its lifecycle.

By instituting these guidelines, the law promotes transparency and accountability among organizations, compelling them to implement measures for data security and proper management. This contributes to building trust between individuals and organizations, as people can feel more secure knowing that their personal information is being handled according to established protocols and rights.

The other options do not align with the core goals of the Privacy and Data Protection Act. Selling personal data without consent, sharing data freely, or denying individuals rights over their data would all contradict the principles and protections that the Act aims to enforce.