What is the primary purpose of using images in presentations?

The primary purpose of using images in presentations is to enhance visual appeal. Visual elements like images can significantly improve audience engagement by making the content more interesting and relatable. Well-chosen images can evoke emotions, illustrate complex ideas, and help convey messages more effectively than text alone. They serve to complement the spoken or written content, helping to reinforce key points, making the information more memorable, and assisting in breaking down barriers to understanding.

Effective presentations aim to maintain the audience's attention and aid comprehension, and images play a crucial role in achieving these goals by providing visual context and stimulating interest. Therefore, using images thoughtfully is not merely for decorative purposes; rather, it is a strategic decision to optimize communication and retention of information.