Which of the following is an advantage of using primary data?

Using primary data offers the significant advantage of being specifically tailored to the research study being conducted. This customization means that the data collected directly addresses the research questions or hypotheses posed by the researcher, allowing for a more relevant and focused analysis.

Primary data is gathered firsthand, which enables the researcher to determine the exact variables, context, and methods of collection that are relevant to their specific study objectives. This targeted nature of primary data collection ensures that the information obtained is both current and applicable, resulting in a stronger foundation for insights and conclusions drawn from the data.

By contrast, secondary data might not align perfectly with the research focus since it was collected for different purposes, which could lead to discrepancies or gaps in the data. Therefore, the ability to customize the data collection process to meet specific research needs is a critical advantage of utilizing primary data.